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Why Do Customers Abandon Their Online Shopping Carts?
Everyone’s done it at least a few times while shopping over the Internet. They find something they like, put the item in their cart, and then leave the site without completing the purchase. Abandonment...
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Instagram Improves the Desktop Experience
The regular progression of technology follows certain trends that are easy enough to trail and predict once they’ve been established. Occasionally, however, someone goes against the current for various...
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Business Blogs: What do Customers Really Want to Read About?
Business blogs have been an enigma ever since large-scale blogging became a reality in the early 00s. Companies weren’t quite sure what they could put in them, and everyone was trying to figure out...
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Facebook Now World’s Most Used Tech Product, Ad Revenue Soars
Facebook has been on a roll these past few months. First came the launch of its Instant Articles, then the partnership with Shopify for the addition of a ‘Buy’ button, and then there was the report...
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mCommerce: Selling to Customers on the Go
Mobile shopping is huge, and all brands need to acknowledge this. In a previous blog post, we discussed how the growth of mobile is steadily changing the online landscape. People are starting to use...
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Improve Customer Service Social Media in 5 Easy Steps
The way you interact with customers can truly make or break your business. In a digital world where almost all consumers are connected, complaints are one click away and reputations can be destroyed...
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Alphabet: Google’s New Parent Company
There’s a new kind of Alphabet in town, and it’s not adorable, beautiful, and full of charm (or is it?). Google has outgrown Google, as the company announced Monday, August 10, that they have...
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TrueLogic Returns to BLINK Seminar 2015
TrueLogic was once again part of BLINK’s roster of industry experts at the recently concluded seminar held at the AIM Conference Center in Makati. Our very own Itamar Gero and Bernard San Juan III were...
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Facebook Introduces New Features on the Audience Network
Facebook is following up their launch of the Audience Network with an expansion of ad formats that, according to the social network, will provide better outcomes for advertisers and users. The feature...
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Meet M, Facebook’s Answer to Siri and Cortana
M is for move over, Siri! There’s a new intelligent personal assistant in town, and it commands at least 700 million users worldwide. Facebook has launched M, its own personal assistant available...
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Google Reinvents Identity with New Logo
The changes continue for Google. After the company’s restructuring into Alphabet, the tech giant makes waves yet again by updating its famous logo. Evolution of Google’s LookThe 17-year-old tech...
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TrueLogic Goes to the Carnival for Halloween 2015
From the spectacular and spooky Halloween celebration last year, TrueLogic went a different and exciting route this year by doing a Carnival themed Halloween party last October 30. The three teams –...
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#OneforTLOS: TrueLogic Spreads Joy at Nayon ng Kabataan
‘Tis the season to be grateful.This may not be how the popular Christmas carol goes, but TrueLogic believes there’s no better time than now to give back to the community and be more grateful for what...
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Changing Pace: Key Pointers for a New Digital Strategy
The continuous changes in the digital landscape have taken business marketing to a new level. It’s not just about being visible to your audience; you need to know how to tap into their interests and...
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The Path to Becoming a Digital Leader
The digital transformation is taking the business world by storm, but many have yet to embrace the change. It takes more than a handful of knowledge to migrate to the fast-paced digital world—you need...
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Into the First Quarter: Updates in the Digital Landscape
The first quarter of the year brought a new set of changes to the digital landscape. As some search experts predicted, the start of the year is all about the rise of e-commerce and new marketing...
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Satisfied or Not? Dealing with Unhappy Customers
Every business has an encounter with unhappy customers. You might have missed a deadline for a project, or delivered the wrong product that warranted their dissatisfaction. This doesn’t mean it’s the...
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Fit to Work: Truelogic’s Health and Wellness Day 2016
Sitting in front of a computer throughout the day is a common picture in the corporate world. The Truelogic family is familiar with this scene. The difference is we don’t let that kind of setting...
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Getting More Value with Re-Optimized Content
Content optimization goes beyond keyword usage and SEO methodologies. While new content can drive traffic and reach a wider audience, this is not always the answer. A better approach would be to...
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Are You Targeting the Right Market?
It’s common marketing knowledge to identify your target market before taking your business further in your niche. But, there’s more to your target market than narrowing down prospects. Only a few...
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